Welcome to the Simple Theme

To get the most out of this theme you will want to set a static frontpage. You can do this by logging into your WordPress Dashboard >> Settings >> Reading, and selecting the option for a static page. Be sure to choose a Front Page option and a Posts Page option before you save.

If you would prefer to use the "Your Latest Posts" option that's fine also. You can turn off this content row in the Simple Theme options panel. Just log into your WordPress Dashbaord and look for the link to the Options Panel in the left side menu. Navigate to the Frontpage tab and look for the section titled Display Content Position. Select the option Don't Display Content and save your changes.

The 30 Most Viewed, Shared, and Savored Blog Posts of 2015

The 30 Most Viewed, Shared, and Savored Blog Posts of 2015

By on December 30, 2015

Originally From: http://www.verticalresponse.com/blog/the-30-most-viewed-shared-and-savored-blog-posts-of-2015/

Email marketing is Critical to all your online advancement.

One of the initial things you should undertake once you start digital marketing is consider just how you are going to build a email list.

Building a top quality mailing list is an investment in your long term future.

When you attract more and more people to a web site this just is smart you should be taking as many names and contact details as is possible for potential follow-up.

If you’re focused on succeeding with your industry or opportunity I’ve got 4 guidelines listed below the content you have to follow.

222!

That’s the number of blog posts we published for you this year – excluding this one.

Here are the top 30 based on views, shares, likes, retweets, claps, cartwheels, and uncomfortably long hugs. In case you missed any, enjoy!

Email

25 Comical Subject Lines + Tips for Funny Writing – Stand out from the crowd and engage your contacts by using this list of tips and examples to write humorous subject lines.
5 Subject Line Tips You Haven’t Heard – Need a little help creating subject lines? Use these five out-of-the-box tips as a guide.
5 Tips to Creating a Sense of Urgency in Your Writing and Emails – How do you get people to take action quickly with your business? By creating a sense of urgency in your writing.
4 Aspects Every Outstanding Product Announcement Needs – The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email.
12 Months of Inspiration for Engaging with Your Email Subscribers – Surprise and delight customers with these creative email campaign ideas for 2016.
Emails That Encourage Customer Engagement – Check out these four hassle-free emails that can increase customer engagement and boost sales.
6 Design Tips to Make Your Email Newsletter Visually Appealing – Use these six simple design tips to create an email newsletter that draws your audience in.
75 Email Newsletter Content Topics You Can Use ASAP – To keep relationships going strong, provide your subscribers with consistent and interesting content. Here are 75 topics you can use in your email newsletters right now.
Tips for Email Newsletter Campaign First-Timers – Part I: Content – Even a first-timer can create a successful email newsletter campaign by following these three golden rules centered around content.
List Segmentation By Campaign Activity: Why Do It and How to Get Started – Aim to reach more people, but don’t send one email message to everyone. Here’s why list segmentation at the campaign activity level makes sense and is easy to do.
5 Tips to Increase Your Email Delivery and Open Rates – If you’re suffering from bounce rates or spam complaints, improving your email delivery rate is key. Read on for five tips to make sure your emails get delivered.

Social Media

11 Words & Phrases to Avoid Using on Social Media and What to Say Instead – Avoid sounding like everyone else on social media and stand out from the crowd.
3 Things You Can’t Do on Facebook Anymore – Learn about the three biggest Facebook updates that could impact your business page.
4 Ways to Use Social Media to Increase your Email List – Boost your email contacts through social channels.
Social Media & Your Business: Choosing the Best Platform – Tap into your key demographic by incorporating these basic principles into your social media journey.
9 Social Media Hacks Every Small Business Can Benefit From – Learn how to increase sales and customer engagement with these nine social media hacks.

Non-Profit

10 Crowdfunding Websites Every Non-Profit Should Know – Looking for ways to raise money for your non-profit? We have a list of ten crowdfunding sites you’ll want to check out.
9 Emails Non-Profits Should Send to Attract and Maintain Donors [GUIDE] – A look at nine emails that can help non-profits attract and maintain donors.

Retail

10 Retail Marketing Ideas to Boost Sales – We assembled ten retail marketing ideas to help bring increased sales and more loyal customers.
5 Customer Appreciation Emails Retailers Should Send – Share some love. Show your customers that you appreciate their business with these five customer appreciation emails.

Customers First

10 Questions to Ask In Your Business Demographics Survey – Having a better understanding of your customers is critical for success. Here are ten questions to include in your business demographics survey.
5 Ways to Create Added Value for Customers – Here are five ways to create added value that can improve your customers’ experience. 

Event Marketing

You’re Invited: 6 Components of a Successful Event Email – Make sure your next event email brings in guests by using this handy cheat sheet.
5 Event Ideas that Attract Customers – Wondering how to get customers to attend your next event?  Here are five event ideas to attract customers and get the word out to make your next event a success.

More Marketing Tips

Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference – More than knowing what to say and what not to say — learn why! Here is the breakdown on why certain words are powerful while others are useless.
The Ultimate Guide to ‘Google My Business’ – Learn how to set up, use and get the most out of Google My Business.
Making Content Marketing, Email and Social Media Work in Harmony – Understand and master these three approaches to make your online marketing plan come together beautifully.
6 Free SEO Tools to Boost Your Search Engine Rankings – A list of tools to help you land a better spot in search results.
Calls to Action: 50 that Sell and 10 that Repel – Need a little help writing an effective call to action for your next email? We’ve got you covered.

Our team is focused on offering you more great articles to help your business grow in the new year. Thank you to our customers, hundreds of thousands of newsletter subscribers, and millions of blog visitors.

We wish you all the best and much success in 2016!

© 2015, Linzi Breckenridge. All rights reserved.

The post The 30 Most Viewed, Shared, and Savored Blog Posts of 2015 appeared first on Vertical Response Blog.

The strategies presented will definitely help you to kick start your email list building.

1. Figure out your audience

Very much like any corporate type of business enterprise, you need to identify who your clientele will be, their requirements, sociable status plus the purpose as to why that you are making connections with all of them.

This will help you to verify your desires and know what products and solutions that they need and how to reach them.

2. Work with e-mail marketing professional services

You are very likely to enhance the number of clients when you stipulate to the target audience you will be using a system by which they are able to enroll as well as unsubscribe at their own satisfaction.

People do not put their confidence in with regard to email messages by unknown people or uncertain places thus the utilization of a contact marketing service will be of much help.

3. Make use of social-network programs

It’s accurate that many individuals have taken up the usage of social media sites just like twitter or Facebook.

Due to this, you also need to come aboard these sites and be sure that you choose and include your sign up form on these sites and encourage your followers and family to join up.

By offering the join up web form, it will be easier to generate plenty of members that is certain to boost your business.

Because of the viral dynamics of the social networks, the good friends of your clients may well become your clients once they realize that their friends are getting in your email list.

4. Implement news letters

Each and every month it is advisable to give out useful information about your business interest by means of a good solid bulletin, statement or perhaps a video.

To obtain more users, you must have this within your fan page along with homepage inside your web page where clients must register to browse and reveal the information.

With this, it will be possible to determine very good results in email email marketing.

Visit here How To Build a List to get the ebook that taught me all the things I now teach my teams in order to produce an increase people of all ages to their site.

New Features & Updates:  Free Images, Quicker List Building, and Faster Delivery

New Features & Updates: Free Images, Quicker List Building, and Faster Delivery

By on December 24, 2015

Originally From: http://www.verticalresponse.com/blog/new-features-updates-free-images-quicker-list-building-and-faster-delivery/


List Building is Critical to all your online prosperity.

One of the earliest things you have to do once you start digital marketing is determine how you will build a subscriber list.

Building a high-quality subscriber list ?s definitely an investment in your financial situation.

As you attract more and more people to your web site it really is wise you should be collecting as much names and contact addresses as possible for future follow-up.

If you are seriously interested in doing well with your industry or opportunities I have 4 suggestions below the article that you have to abide by.

We’ve added new features, made some enhancements and bug fixes. Check out the highlights of the December 9th, 2015 release:

Editor

Finding the right, high-quality image for your email is important, and also challenging. A nice visual can help you communicate your message and get your reader to engage more. The quality of the image can affect how subscribers perceive your email – whether it is professional or not. This is why in our latest release, we’ve integrated Pixabay free, high-quality image search into the VerticalResponse email editor. Now you can:

Browse by category and search over 530,000 royalty free images Automatically insert images into your email without copying and pasting, or downloading and uploading

Contacts

List growth is a major component of successful email marketing. Our new quick ‘add contact’ widget allows you to type or paste contacts in seconds. You can enter names and email addresses up to three at a time, or cut and paste (up to 50 email addresses at once). This is great if you used to send your newsletter from your own email client but have since “upgraded” to sending from VerticalResponse.

Signup Forms

Signup forms on the web are another great way to grow your email list. The best practice is to clearly explain why the visitor should join your list and then ask permission to collect whatever data is necessary (email address, name, location, etc.). With our new update, you can choose, right up front, if you want to publish your signup web page on Verticalresponse.com, or if you would rather indicate the data you want to collect during signup and generate the HTML code that can then be embedded on your own website. The choice is now yours.

Billing

New credit card? No problem! It happens, your credit card expires, and you get a new one. Or perhaps as a marketing consultant you want to charge VerticalResponse account fees to a client’s credit card. Now you can log in and update your billing info: add, update, and delete cards from your account.

Chrome Browser

Google recently updated the Chrome web browser, and some customers had difficulty with the email editor. We’ve resolved these issues by improving compatibility with the Chrome web browser. Creating emails is now back to smooth sailing.

Delivery

Customers with large audiences (greater than 50,000 contacts) can now get campaigns out faster – twice as fast in fact! Contact us to learn more about our high-volume pricing plans!

All product updates can be found here.

© 2015, Linzi Breckenridge. All rights reserved.

The post New Features & Updates: Free Images, Quicker List Building, and Faster Delivery appeared first on Vertical Response Blog.


These tips definitely will allow you to crank up your email list building.

1. Appreciate your target market

Just like in a physical sort of organization, you must identify who your clientele will be, their demands, sociable position and the motive as to why you will connecting with all of them.

This helps you to determine your goals and objectives and figure out what services they want and the way to reach them.

2. Use email marketing providers

You are likely to add to the quantity of customers if you indicate to the target audience that you'll be utilizing a provider by which they can register or unsubscribe at their own satisfaction.

Visitors tend not to have faith with regard to email messages by unknown people or random places therefore the use of a contact marketing organization will be of much help.

3. Use social network programs

It's right that a lot of individuals have taken up the usage of social network sites like twitter or Facebook.

For that reason, you should also try to come aboard these websites and be sure that you choose and include your register form on these websites and so motivate your followers and contacts to join up.

By providing the join up form, you will be able to generate a lot of clients which will enhance your business.

A result of the viral dynamics of the social communities, the friends of your clients might turn into your buyers when they realize that their close friends are getting into your email list.

4. Use news letters

Each month you should produce valuable details about your home business such as a bulletin, report or perhaps a image.

To get additional buyers, you ought to include it within your fan page as well as home-page of your webpage where consumers will need to subscribe to go through and enjoy the content.

Because of this, you will be able to see great results in email list building.

Visit here How To Build a List to find the ebook that made clear to me all the things I now teach my teams to be able to set up an increase of people coming to their website.

Festive email favs – the round-up

Festive email favs – the round-up

By on December 24, 2015

Originally From: http://blog.dotmailer.com/festive-email-favs-the-round-up/


List Building is vital to your on-line success.

One of the initial things make sure you implement once you start marketing on the internet is decide just how you are going to develop a subscriber list.

Developing a quality email list ?s definitely an investment in your foreseeable future.

As you get more and more people to your website it merely makes sense that you need to be acquiring as much names as well as , email details as is possible for future follow-up.

For anyone who is seriously interested in succeeding with your business enterprise or program I have 4 suggestions listed below the article that you need to stick to.

Whether it’s an innovative idea, catchy content or just the fact that the email contains a cute dog, we’ve picked five of our favorites from this year’s festive season.

#1: Have you hashtagged your hound?

#BarbourDogs. Need we say more? Who doesn’t love seeing a dog all cosy in a winter coat. We also liked Barbour’s multichannel approach by promoting its social campaign in the email.

#2: Duchamp delivers for Xmas dos

The holiday season is busy and don’t we know it. All of those presents to buy and all those parties to attend. That’s why we liked Duchamp’s Christmas outfit inspiration, delivered to the inboxes of those desperately trying to find something to don at the office do.

#3: Films to get you feeling all festive

We don’t know about you, but Christmas movies throw us right into the spirit of the festive season. That’s why we enjoyed ODEON’s email, which invites subscribers to celebrate the magic of Christmas with must-see releases and festive film favorites. What’s more, the email encourages customers to go back to its site time and time again by promoting all-year-round no online booking fees.

#4: Who wants sprouts when you can have Cabbages & Roses

There aren’t many better ways to measure the impact of an email campaign than by tempting customers to your site at a specific time of day for a special surprise. Cabbages & Roses’ email does just that.

#5: No-one’s too old for an advent calendar

Elemis provided another good example of encouraging email opens and click-throughs in the run-up to Christmas. The brand’s take on the traditional advent calendar revealed a special daily offer, and the gift finder call-to-action linked to a fab landing page. Those calendar chocolates are pretty measly, anyway.

There’s just one more thing … Merry Christmas and a Happy New Year!


The following tips will definitely let you boost your email list building.

1. Know precisely your target audience

Just as in a physical type of business enterprise, you must identify who your clients are, their requirements, social status plus the motive that explain why you will making connections with them all.

This helps you to determine your goals and objectives and know what solutions they really want and how to reach them.

2. Apply e-mail marketing professional services

You are just about guaranteed to increase the number of readers if you stipulate to the prospects that you'll be using a system whereby they can enroll as well as unsubscribe at their personal pleasure.

Visitors tend not to put their confidence in when it comes to email messages from unknown people or random places as a result the use of a contact marketing organization will be of much help.

3. Use social-network platforms

It is right that numerous people have taken up the usage of social network sites like twitter as well as Facebook.

Due to this, you should also try to join these sites and ensure that you choose and include your join form on these websites and then entice your followers and good friends to sign up.

By offering the sign up form, it will be easier to build many members which will revitalize your small business.

Because of the viral characteristics of the social networks, the buddys of your clients will probably develop into your clients when they notice that their buddys are getting into your email list.

4. Use news letters

Each month you must provide valuable info about what you are promoting in the form of a newsletter, article or perhaps a training video.

To obtain additional prospects, it is advisable to incorporate this onto your fan page as well as homepage inside your site where clients have to join to go through and grab the data.

Because of this, it will be possible to see great results in email list building.

Follow the link How To Build a List to get the ebook that made clear to me everything I now teach my group on how best to set up an avalanche people of all ages to their website.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

List with a Twist: 50 Creative Tips for Gathering Customer Emails

By on December 23, 2015

Originally From: http://www.verticalresponse.com/blog/list-with-a-twist-50-creative-tips-for-gathering-customer-emails/


Email is Critical to your on-line prosperity.

One of the primary things it is best to implement when you start internet marketing is decide the best way you will develop a mailing list.

Creating a quality subscriber list ?s definitely an investment in your long term future.

When you drive more and more visitors to your site it simply is wise that you should be capturing as much names as well as , email addresses as is possible for future follow-up.

If you are serious about being successful with your business or program I've got 4 suggestions underneath this article that you MUST stick to.

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.

Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.

 “It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes.

Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches.

“Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot.

Consider the following list of email list-generating ideas.

1)      Add an email signup offer to the back of your business cards.

2)      Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. Don’t forget “about you” sections.

3)      Include a link to your sign-up form in every personal email signature.

4)      Add your sign-up form link to all your printed receipts. Better yet, consider offering emailed receipts (vendors include Transaction Tree and yReceipts).

5)      Bring a sign-up book to tradeshows, Chamber of Commerce events and “lunch and learn” type gatherings in your local business community.

6)      Offer a birthday or anniversary club with a premium for those who sign up.

7)      Pay employees commission for valid addresses from willing subscribers.

8)      Gather addresses via a discount offer with Groupon or similar daily deal site.

9)      Solicit addresses when your business appears at fundraisers, festivals and artisan markets.

10)  Ask customers for new subscribers’ names in exchange for a discount.

11)  Retrieve bounced-back emails, sending postcards asking contacts to sign up again.  

12)  Place your opt-in link in another business’ newsletter, doing the same for them.  

13)  Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords).

14)  Use your list of snail-mail addresses to request email opt-ins.

15)  Stage pop-up requests for those leaving your website or blog.

16)  Include forward-to-a-friend links in all emails to make them easier to share.

17)  Archive newsletters on your website so subscribers know what they’ll get.

18)  Consider a platform like BuddyPress for WordPress (and add opt-ins), creating a community that fosters interaction among customers.

19)  Ask every caller to your business if you can add them to your list.

20)  Invite customers to enter business cards into a counter fishbowl for a weekly prize drawing, logging their addresses and announcing winners in your email newsletter.

21)  At trade shows, collect business cards and (with permission) scan them for addresses.

22)  At retail locations, set out a sandwich board asking for emails.

23)  Ask for emails on the credit card receipts signed by customers.

24)  Stage a contest asking customers to produce one-minute videos about why they like your product. Others can vote for the winner on your social media pages, accessing opt-in invitations.

25)  Use your smartphone to add addresses on the go.

26)  Place opt-in invitations in product shipments.

27)  Add similar invitations to customers’ shopping bags.

28)  Nonprofits: Include an email-address line on donation envelopes/forms.

29)  Retailers: Ask customers for addresses during in-store promotional events.

30)  Solicit personal friends and business colleagues as subscribers.

31)  Send requests to other Chamber of Commerce members.

32)  Offer a free e-book or informational guide for signing up.

33)  When speaking at an event, offer listeners a free consultation with newsletter subscription.

34)  Conducting a survey? Include email sign-up info.

35)  Include an opt-in form on invoices.

36)  Place an opt-in on your WordPress site or blog.

37)  Give discounts when a customer buys from you and then mentions it on Foursquare via their mobile device. Get the address for the “mayor” and give them a big discount each month.

38)  Offer insightful comments on blogs or forums your prospects or customers would visit, adding links to your opt-in form.

39)  Make sure your website’s sign-up landing page is appealing, easy to use and outlines the value of signing up. Note that requesting too much information too soon discourages sign ups.  

40)  Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. You can also add note boxes and speech bubbles using YouTube’s “Annotations” function, and/or link your video to another video, playlist, YouTube channel, or Google+ profile involving your business.

41)  Make sure even transactional emails (i.e. order information or shipping updates) include a link to your email sign-up. 

42)  Survey current email subscribers about likes and dislikes, using the data to create more effective email content and up-front value propositions.

43)  Online tool Rafflecopter runs Facebook giveaways that automatically glean email addresses from participants, starting at $13/month.

44)  Online tool Justuno automatically provides customers a coupon code for your products or services if they provide their email; price is up to $40/month for small businesses.

45)  Online tool Binkd gathers email addresses from participants who tweet a message about your brand, then you randomly select a prize winner. Price: Up to $2 per day.

46)  Online tool Woobox sets up Facebook quizzes participants can share on their timelines, then you gather emails and draw prize winners. Small businesses spend about $49 to $99 each month.

47)  On Pinterest, pin coupon codes, e-books, guides, video series, online training seminars, checklists and webinars, and include calls to action for your email list.

48)  While it may seem counterintuitive, weed out the disinterested parties by sending contacts a new opt-in promising to remove their name if they don’t respond.

49)  Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn.

50)  Co-host a project like an e-book or webinar with an appropriate business partner, then cross-market it with both businesses to solicit emails.

Finally, understand that maintaining a viable email list is bound to be more a marathon than a sprint.

“Your email marketing database degrades by about 22.5 percent every year,” notes Pitre. “Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.”

To get inspiration and more tips on how to market your business, join the weekly VerticalResponse newsletter.

© 2015, Contributing Author. All rights reserved.

The post List with a Twist: 50 Creative Tips for Gathering Customer Emails appeared first on Vertical Response Blog.


The following suggestions will make it easier to kick start your email list building.

1. Understand your target audience

Much like in a commercial kind of organization, you must establish who your clients are, their needs, social status and also the reason that explain why that you're connecting with them all.

This will help you to verify your goals and determine what products they require and the way to connect with them all.

2. Employ e-mail marketing services

You are going to raise the number of customers should you indicate to the prospects you will be using a system whereby they're able to sign up as well as unsubscribe at their personal pleasure.

People usually do not have faith when it comes to email messages by unknown people or random websites hence the utilization of a contact marketing program will be of much help.

3. Use social network programs

It's true that numerous people have taken up the benefits of using social media sites just like twitter or Facebook.

Because of this, you should also try to become listed on these sites and ensure that you choose and include your sign up form on these sites and stimulate your followers and good friends to sign up.

By offering the sign up contact form, it will be possible for you to build lots of members which will enhance your organization.

A result of the viral character of the social communities, the buddys of your clients might develop into your clients after they notice that all their close friends are engaging in your email list.

4. Implement news letters

Every month it is advisable to give out important specifics of what you are promoting in the form of your newsletter, e book or maybe a video training.

To get additional clients, you need to feature this within your fan page as well as home page inside your web-site where exactly purchasers have to sign up to examine and reveal the info.

Because of this, it will be easier to determine excellent results in email email marketing.

Check this page How To Build a List for the ebook that made clear to me all the things I now instruct my personal organization on how best to create an influx of people to their website.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

List with a Twist: 50 Creative Tips for Gathering Customer Emails

By on December 23, 2015

Originally From: http://blog.verticalresponse.com/list-with-a-twist-50-creative-tips-for-gathering-customer-emails/


List Building is vital to your online prosperity.

One of the primary things you have to undertake when you begin online marketing is decide the best way you intend to create a subscriber list.

Creating a high-quality email list is an investment in your financial situation.

Because you get more and more people to your site this only is smart that you should be capturing as much names as well as , contact addresses as is feasible for future follow-up.

For anyone who is interested in succeeding with your industry or program I've got 4 recommendations below the article that you MUST abide by.

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.

Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings.

 “It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes.

Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches.

“Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot.

Consider the following list of email list-generating ideas.

1)      Add an email signup offer to the back of your business cards.

2)      Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. Don’t forget “about you” sections.

3)      Include a link to your sign-up form in every personal email signature.

4)      Add your sign-up form link to all your printed receipts. Better yet, consider offering emailed receipts (vendors include Transaction Tree and yReceipts).

5)      Bring a sign-up book to tradeshows, Chamber of Commerce events and “lunch and learn” type gatherings in your local business community.

6)      Offer a birthday or anniversary club with a premium for those who sign up.

7)      Pay employees commission for valid addresses from willing subscribers.

8)      Gather addresses via a discount offer with Groupon or similar daily deal site.

9)      Solicit addresses when your business appears at fundraisers, festivals and artisan markets.

10)  Ask customers for new subscribers’ names in exchange for a discount.

11)  Retrieve bounced-back emails, sending postcards asking contacts to sign up again.  

12)  Place your opt-in link in another business’ newsletter, doing the same for them.  

13)  Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords).

14)  Use your list of snail-mail addresses to request email opt-ins.

15)  Stage pop-up requests for those leaving your website or blog.

16)  Include forward-to-a-friend links in all emails to make them easier to share.

17)  Archive newsletters on your website so subscribers know what they’ll get.

18)  Consider a platform like BuddyPress for WordPress (and add opt-ins), creating a community that fosters interaction among customers.

19)  Ask every caller to your business if you can add them to your list.

20)  Invite customers to enter business cards into a counter fishbowl for a weekly prize drawing, logging their addresses and announcing winners in your email newsletter.

21)  At trade shows, collect business cards and (with permission) scan them for addresses.

22)  At retail locations, set out a sandwich board asking for emails.

23)  Ask for emails on the credit card receipts signed by customers.

24)  Stage a contest asking customers to produce one-minute videos about why they like your product. Others can vote for the winner on your social media pages, accessing opt-in invitations.

25)  Use your smartphone to add addresses on the go.

26)  Place opt-in invitations in product shipments.

27)  Add similar invitations to customers’ shopping bags.

28)  Nonprofits: Include an email-address line on donation envelopes/forms.

29)  Retailers: Ask customers for addresses during in-store promotional events.

30)  Solicit personal friends and business colleagues as subscribers.

31)  Send requests to other Chamber of Commerce members.

32)  Offer a free e-book or informational guide for signing up.

33)  When speaking at an event, offer listeners a free consultation with newsletter subscription.

34)  Conducting a survey? Include email sign-up info.

35)  Include an opt-in form on invoices.

36)  Place an opt-in on your WordPress site or blog.

37)  Give discounts when a customer buys from you and then mentions it on Foursquare via their mobile device. Get the address for the “mayor” and give them a big discount each month.

38)  Offer insightful comments on blogs or forums your prospects or customers would visit, adding links to your opt-in form.

39)  Make sure your website’s sign-up landing page is appealing, easy to use and outlines the value of signing up. Note that requesting too much information too soon discourages sign ups.  

40)  Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. You can also add note boxes and speech bubbles using YouTube’s “Annotations” function, and/or link your video to another video, playlist, YouTube channel, or Google+ profile involving your business.

41)  Make sure even transactional emails (i.e. order information or shipping updates) include a link to your email sign-up. 

42)  Survey current email subscribers about likes and dislikes, using the data to create more effective email content and up-front value propositions.

43)  Online tool Rafflecopter runs Facebook giveaways that automatically glean email addresses from participants, starting at $13/month.

44)  Online tool Justuno automatically provides customers a coupon code for your products or services if they provide their email; price is up to $40/month for small businesses.

45)  Online tool Binkd gathers email addresses from participants who tweet a message about your brand, then you randomly select a prize winner. Price: Up to $2 per day.

46)  Online tool Woobox sets up Facebook quizzes participants can share on their timelines, then you gather emails and draw prize winners. Small businesses spend about $49 to $99 each month.

47)  On Pinterest, pin coupon codes, e-books, guides, video series, online training seminars, checklists and webinars, and include calls to action for your email list.

48)  While it may seem counterintuitive, weed out the disinterested parties by sending contacts a new opt-in promising to remove their name if they don’t respond.

49)  Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn.

50)  Co-host a project like an e-book or webinar with an appropriate business partner, then cross-market it with both businesses to solicit emails.

Finally, understand that maintaining a viable email list is bound to be more a marathon than a sprint.

“Your email marketing database degrades by about 22.5 percent every year,” notes Pitre. “Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.”

To get inspiration and more tips on how to market your business, join the weekly VerticalResponse newsletter.

© 2015, Contributing Author. All rights reserved.

The post List with a Twist: 50 Creative Tips for Gathering Customer Emails appeared first on Vertical Response Blog.


This advice will definitely make it easier to crank up your email list building.

1. Know precisely your target audience

Very much like any physical sort of business enterprise, you have to note who your buyers happen to be, their needs, social situation plus the purpose as to the reasons you will making connections with them all.

This helps you to determine your goals and know what goods they really want and the way to connect with them all.

2. Apply email marketing services

You are very likely to enhance the number of subscribers if you specify to the customer that you will be employing a system by which they can sign up or unsubscribe at their personal satisfaction.

Visitors do not put their confidence in with regard to email messages by unknown people or random websites consequently the application of a message marketing system will be of much help.

3. Make use of social networking systems

It is right that lots of individuals have taken up the use of social media sites just like twitter as well as Facebook.

Due to this, you also need to come aboard these websites and ensure that you choose and include your join form on these sites and then entice your followers and family to join up.

By providing the join form, you will be able to get plenty of members that will transform your organization.

Because of the viral character of the social communities, the good friends of your clientele will probably turn into your clients after they observe that their buddys are entering into your email list.

4. Make use of news letters

Every month you need to provide valuable information about your home business in the form of a bulletin, article or training video.

To get additional subscribers, you need to have it onto your fan page as well as home page of your own web-site where by clients have to register to read and grab the content.

With this, it will be easy to determine great results in email email marketing.

Go here How To Build a List to find the ebook that taught me almost everything I now show my personal teams on how best to set up an increase people of all ages to their site.

#5: No-one’s too old for an advent calendar

#5: No-one’s too old for an advent calendar

By on December 23, 2015

Originally From: http://blog.dotmailer.com/5-no-ones-too-old-for-an-advent-calendar/


List Building is crucial to all your online profits.

One of the initial things you have to do once you start network marketing is decide the best way you intend to build a mailing list.

Creating a high-quality mailing list is an investment in your financial situation.

As you drive more and more people to your web site this just is a good idea that you should be taking as many names as well as , email details as possible for long term follow-up.

Should you be seriously interested in making it with your industry or opportunity I've got 4 guidelines underneath the content that you have to abide by.

Each day, Elemis subscribers are presented with a door which, when clicked or tapped, reveals a surprise on the website.

We particularly like the him-and-her gift finder tool call-to-action that when clicked, gives users sequential filters to help them discover the perfect present. A neat way to reduce bounce rates and increase conversions. If you want to find why targeting landing pages are the key to increasing your sales, check out our recent recorded webinar.

Elemis advent surprise email

 

So there you have it: our festive fav #5. Have a fab Christmas and New Year, and thanks for following.


The following suggestions will definitely allow you to crank up your email list building.

1. Know precisely your target market

Just like any corporate sort of business, you have to establish who your consumers happen to be, their requirements, cultural status and also the motive that explain why you will connecting with all of them.

This helps you to determine your desires and know what services that they need and how to connect with them all.

2. Work with email marketing professional services

You are very likely to enhance the quantity of subscribers if you state to the clients that you'll be using a company where they can join as well as unsubscribe at their own satisfaction.

Visitors usually do not put their trust in in emails from strangers or random sources hence the usage of an email marketing system will be of much help.

3. Make use of social network programs

It is accurate that a lot of individuals have taken up the benefits of using social networking sites just like twitter or Facebook.

For that reason, you should also try to participate in these websites and ensure that you choose and include your register form on these websites and so entice your followers and good friends to register.

By offering the sign-up contact form, you will be able to generate a lot of readers that should enhance your small business.

A result of the viral dynamics of the social networking sites, the friends of your clientele will probably develop into your customers when they notice that most of their close friends are coming into your email list.

4. Implement news letters

Every month you have to provide valuable info on your business in the form of your newsletter, e book or video recording.

To get more readers, it is advisable to integrate that onto your fan page as well as home-page of your webpage whereby purchasers will need to subscribe to go through and enjoy the content.

Because of this, it will be easy to view very good results in email list building.

Follow the link How To Build a List to find the ebook that taught me almost everything I now train my own teams in order to produce an influx people of all ages to their site.

Why you need to use Video and GIFs in your emails

Why you need to use Video and GIFs in your emails

By on December 23, 2015

Originally From: http://www.pure360.com/video-gifs-email/


Email marketing is Critical to all your on-line prosperity.

One of the initial things it is advisable to undertake when you begin online marketing is decide how you intend to develop a email list.

Developing a quality email list ?s definitely an investment in your financial situation.

As you get more and more visitors to your blog post it merely is a good idea you need to be capturing as much names as well as , contact addresses as is possible for potential follow-up.

If you're interested in being successful with your industry or program I have 4 tips down below the article that you have to stick to.

The GIF (Graphics Interchange Format) is a 1980’s creation that has stood the test of time and remained a popular method of adding motion and animation to an email, helping campaigns to stand out from the crowd. So how can we bring back the Eighties into our modern email campaigns but leave the spandex and […]

The post Why you need to use Video and GIFs in your emails appeared first on Pure360.


The following suggestions definitely will assist you to crank up your email list building.

1. Understand your target audience

Just like in a corporate sort of business, you have to note who your consumers will be, their requirements, sociable situation and also the reason that explains why you're going to be hooking up with all of them.

This helps you to ascertain your dreams and determine what solutions they desire and the way to connect with them.

2. Utilize e-mail marketing services

You are going to enhance the quantity of subscribers if you stipulate to the clients you will be having a provider where they can join as well as unsubscribe at their own satisfaction.

People tend not to trust with regard to email messages coming from strangers or random sources as a result the use of an email marketing organization will be of much help.

3. Use social network integration platforms

It's true that numerous individuals have taken up the effective use of social network sites like twitter as well as Facebook.

For this reason, you also need to participate in these sites and ensure that you choose and include your join form on these sites and so help your fans and close friends to sign up.

By offering the sign-up form, you will be able to build plenty of subscribers that should transform your online business.

A result of the viral character of the social networking sites, the contacts of your clientele may well develop into your customers after they realize that all their buddys are entering into your email list.

4. Use notifications

Each month you have to give out beneficial info on your company by means of a good solid newsletter, article or perhaps a video media.

To get more buyers, you need to integrate this within your fan page along with home page inside your website which is where people will need to join to examine and get the knowledge.

Because of this, you'll be able to determine very good results in email email marketing.

Visit here How To Build a List to find the ebook that taught me every thing I now show my organization on how best to generate an avalanche of people to their website.

Name to fame: Strategizing your company title

Name to fame: Strategizing your company title

By on December 23, 2015

Originally From: http://blog.verticalresponse.com/name-to-fame-strategizing-your-company-title/


Email is essential to your on-line successes.

One of the earliest things you have to implement once you start affiliate marketing is decide just how you will build a subscriber list.

Building a quality mailing list ?s definitely an investment in your foreseeable future.

When you drive more and more visitors to your web site it just is a good idea that you need to be acquiring as much names as well as , web mail addresses as is possible for potential follow-up.

If you are interested in being successful with your online business or opportunity I have 4 guidelines listed below the content that you MUST stick to.

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind.

That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light.

The criteria for the perfect company name are mind-boggling. It must fit your company personality and bring to mind the right connotations without being too trendy, too complicated or too boring. It must be memorable, easy to pronounce and have initials with a non-controversial acronym. And your new name can’t be spoken for, or you’ll find yourself in legal trouble.

“You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) a creative platform for telling a long-term story to the world, so it is worth spending some time and effort on finding the best fit. If you are of the mindset your name can be changed down the road, consider how much easier it will be and how much brand equity you can retain if you start with the right name.”

That said, the world history of bad name choices is well documented (and mocked) on the Internet.

 

Name to fame: Strategizing your company title

FLICKR/JOE MUD

“A bad name will hurt you, and there’s no reason to inflict this damage upon yourself when you can avoid it with only a couple days’ worth of work,” advises Julian Shapiro, founder of domain portfolio NameLayer, on Thenextweb.com. “Never forget your name is the first thing to come out of your mouth every time you pitch your company. You should never underestimate how many choices consumers have. Stand out. It can all start with your name, which people will be typing, clicking on or tapping on every day.”

Check out how these 17 famous companies got their quirky names, courtesy of Steven Brenna and Skye Gould of Business Insider.

Name to fame: Strategizing your company title

Steven Brenna and Skye Gould | Business Insider

Making the right choice could intimidate even the most seasoned entrepreneur. Fortunately, the enormity of the task has attracted a number of experts. Here are some of their ideas for finding the perfect name.

Consider hiring a professional firm to do the job. It may charge as much as $80,000 and require anywhere from six weeks to six months, says an article in Entrepreneur, but fees usually include other identity and graphic design work. Online guides can walk you through the DIY process from inspiration to trademarking. Shapiro advises setting aside a few thousand dollars in case you need it for domain privileges. Seek inspiration by perusing online business and startup sites, and listing company names and keywords that strike a chord. Check a thesaurus for keyword synonyms. “Think about your company’s market, what makes your company unique and what your value proposition is,” says Shapiro. “Spend a few minutes converting each of these concepts into keywords.” Run your keywords through these helpful websites provided by Shapiro, including LeanDomainSearch.com (for word combinations available for registration; Domai.nr (for general clever abbreviations) and Wordoid.com (for fictitious word derivations.) “The purpose is to study the generated results in order to build an understanding of how your keywords can be branded into company names,” he explains. He also points to domain portfolios like NameLayer.com and Namecore.com for ideas not based on obvious keywords. Finally, avoid irrelevant keyword connotations, mismatched suffixes, unintuitive spelling choices, overused keywords, borderline stealing and names intimidating to your customer base, he says.   Finish your DIY search by perusing top aftermarkets for your keywords on sites like BuyDomains.com and Sedo.com, Shapiro says. Then filter results for names available in your price range. Your name may not automatically require trademarking if state regulations allow it and you aren’t infringing on another trade name, notes Gasca. But you still may want to hire a trademark attorney or trademark search firm to be sure. Opinions conflict regarding whether made-up words are more memorable than real words, according to the Entrepreneur article. Regardless, avoid names that are long, confusing, geographically limiting or made from obscure puns. The article recommends a “comforting or familiar name that conjures up pleasant memories, so customers respond to your business on an emotional level. Choose a name that appeals not only to you but also to the kind of customers you are trying to attract. And the more your name communicates to consumers about your business, the less effort you must exert to explain it.” B2C and B2B names should be crafted differently, Shapiro advises. “Many B2C businesses are supercharged by a company name that can be easily communicated, remembered and liked. Conversely, many B2B businesses are grown exclusively via existing partners and connections who couldn’t care less about the company’s brand, but instead focus on the company’s team, pricing and ability to execute on their services.” Many successful companies like Apple, Nike, Facebook, Twitter, Dreamworks, Pixar and eBay have two syllables in their names, observes Dave Smith in Inc.com. He points to research showing brevity leads to memorability.  Shapiro says the best company names are highly brandable; unique; logical; evoke wonder by triggering emotions; marked by clear and professional word combinations; and unmistakable once heard. Consider whether your long-term goals and/or future advances in technology might make your name obsolete, advises Nikolas Contis, director of naming at global branding firm Siegel Gale, in the Entrepreneur article. Slang words or phrases may eventually do the same. Instead of flat-out describing your business, Contis says, consider a name that prompts the customer to seek more information. “Great names engage but do not declare, and they evoke rather than explain,” he explains.  Before making a decision, spend time doodling your proposed name, reading it aloud and imagining how it may sound in advertising campaigns, advises Entrepreneur. Shapiro recommends gathering feedback on your final choice(s) from honest family members, friends, colleagues and employees, asking what the name connotes in their hearts and minds. But others, including Will Mitchell of startupbros.com, believe it’s more helpful to directly approach your target audience by vetting your ideas on easy-to-use sites like LeadPages or Unbounce. Entrepreneur also points to the focus groups or other consumer research. Allow at least a week between the brainstorming and the selection to mull options, Smith advises. “Good company names have a certain ‘stickiness’ to them. The best names are remembered without needing to refer to the list.” 

Once you make your decision, advises Entrepreneur, go forth with enthusiasm and get started generating some buzz. Your employees will be looking to you to establish comfort with your new name and making it seem like it’s been around forever.   

“Your name is your first step toward building a strong company identity — one that should last as long as you’re in business,” it says.

Get more marketing tips and how-tos delivered to your inbox every Monday. Sign up for the award-winning VerticalResponse newsletter.

© 2015, Contributing Author. All rights reserved.

The post Name to fame: Strategizing your company title appeared first on Vertical Response Blog.


This advice definitely will allow you to crank up your email list building.

1. Figure out your target market

Much like any physical kind of business enterprise, you need to identify who your clientele happen to be, their demands, sociable position and the justification as to the reasons you're going to be connecting with them all.

This helps you to determine your desires and determine what products and solutions they require and how to connect with them.

2. Utilize email marketing professional services

You are just about guaranteed to increase the volume of clients when you stipulate to the prospects that you'll be utilizing a provider by which they are able to join or unsubscribe at their own pleasure.

Customers usually do not put their confidence in with regard to emails coming from strangers or random places hence the usage of a message marketing service will be of much help.

3. Make use of social-network platforms

It's accurate that lots of individuals have taken up the use of social media sites just like twitter as well as Facebook.

For this reason, you also need to become listed on these sites and ensure that you choose and include your register form on these websites and inspire your fans and close friends to subscribe.

By offering the sign up contact form, you will be able to generate lots of members which will spruce up your organization.

Because of the viral dynamics of the social communities, the acquaintances of your clientele will probably turn into your customers once they discover that all their buddys are getting in your email list.

4. Implement news letters

Every month you have to provide worthwhile more knowledge about your business in the form of a good information sheet, e book or video.

To obtain more members, you have to include that within your fan page as well as home page of your web-site where exactly consumers must subscribe to go through and get the data.

Due to this, you'll be able to determine excellent results in email list building.

Visit here How To Build a List for the ebook that taught me every thing I now show my personal organization in order to set up an avalanche of people coming to their website.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

By on December 23, 2015

Originally From: http://blog.verticalresponse.com/event-and-trade-show-etiquette-4-tips-to-make-your-booth-a-success/


Email is Critical to your online advancement.

One of the primary things you have to do when you begin online marketing is establish the best way you are going to develop a mailing list.

Developing a top quality subscriber list is an investment in your longer term.

When you attract more and more visitors to your web site this simply is a good idea that you should be acquiring as much names as well as , web mail addresses as is possible for potential follow-up.

For anyone who is interested in doing well with your business enterprise or program I have 4 guidelines underneath this article that you have to adhere to.

As the new year approaches, are industry events and trade shows part of your marketing plan? Before you go, make sure you’re set up for success by considering the importance of booth etiquette. 

Here are four tips to think about the next time you’re on the show floor:

1. Be aware of your body language.

Remember you’re acting as host of your booth. Maintain a friendly demeanor with a welcoming stance as booth visitors approach your space. Keep your arms naturally at your sides or fold them behind your back. Avoid crossing your arms as it can be perceived as defensive and might cause people to walk past you.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

2. Make sure to have an ice breaker on your signage.

Your signage is usually the first thing an attendee sees. Why not pull them into your booth with a statement about your value proposition or a differentiator from your competition? 

In the picture below, we use our “freemium” model to our advantage by mentioning it on our backdrop. The “Free Email & Social Media For Your Business” statement stimulates a lot of conversations. It peaks people’s interest and allows the booth host to tell them exactly what it is and why it’s something to try.

 Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

3. Pre-populate your browser with specific pages you want to show from your website.

Many trade shows and events have less than ideal internet service. Whether it’s the free wifi provided by the venue or the portable hot spot you brought along, be prepared for slow loading pages. One way to combat this is to open individual tabs on your browser. This way when showing booth visitors your website, you can easily transition from page to page without dealing with slow load times.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

4. Emphasize the benefits of your product or service in an easy-to-digest package.

It’s time-consuming, if not impossible for attendees to hear pitches from every booth. Condense your message to a short overview that leaves visitors wanting to follow up and find out more.

Give them a takeaway like the example below. Anticipate questions visitors might have and provide the answers. 

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Conclusion:  Think about your ideal customer. What kind of experience do you want to create for him or her? Then apply these four tips to make the most of your trade shows and events in 2016. 

For more marketing tips delivered to your inbox every Monday, sign up for the award-winning VerticalResponse newsletter.

© 2015, Derek Overbey. All rights reserved.

The post Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success appeared first on Vertical Response Blog.


The following advice definitely will let you crank up your email list building.

1. Figure out your target market

Just like in a physical sort of organization, it is advisable to note who your buyers will be, their demands, social position and also the justification as to why you're going to be connecting with them.

This will help you to verify your goals and really know what solutions they want and the way to reach them.

2. Work with e-mail marketing providers

You are going to raise the number of subscribers if you state to the clients you will be employing a provider by which they can enroll as well as unsubscribe at their own pleasure.

Customers do not have confidence with regard to emails coming from strangers or uncertain sources thus the application of an email marketing organization will be of much help.

3. Make use of social networking platforms

It's right that many people have taken up the use of social networking sites like twitter as well as Facebook.

For that reason, you should also try to participate in these sites and be sure that you choose and include your join form on these websites and so recommend your fans and close friends to subscribe.

By providing the sign-up contact form, you will be able to build plenty of users that will improve your business enterprise.

Because of the viral dynamics of the social networking sites, the best friends of your clientele will probably become your clients once they observe that their buddys are engaging in your email list.

4. Make use of newsletters

Each and every month you should provide important info on your business in the form of a good solid newsletter, article or perhaps a video media.

To get more readers, you must feature it onto your fan page as well as home-page of your site whereby consumers will need to register to examine and grab the content.

Due to this, you'll be able to ascertain excellent results in email list building.

Visit here How To Build a List for the ebook that made clear to me everything I now instruct my teams on how best to set up an increase of people to their website.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

By on December 23, 2015

Originally From: http://blog.verticalresponse.com/reasons-to-ditch-batch-and-blast-and-get-started-with-email-marketing-personalization/


Email is essential to all your online success.

One of the earliest things it is best to do when you begin affiliate marketing is consider the best way you intend to create a subscriber list.

Developing a high-quality mailing list is an investment in your financial situation.

As you drive more and more visitors to your website this merely is smart you need to be capturing as much names and email details as is possible for future follow-up.

If you are set on making it with your online business or program I have 4 recommendations listed below the article that you have to adhere to.

We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.”  

That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns customized to your unique market. In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial.

The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. The personalized mailings had 29 percent higher unique open rates and 41 percent higher unique click rates. For triggered email campaigns (in which emails are triggered by a calendar event, a business action or an action taken by a website visitor), personalization doubled transaction rates.

Because today’s email marketing services allow for more detailed data about customers, users can implement some pretty impressive personalization that likely wouldn’t have been possible a couple of decades ago. Logistics like fully optimized mobile applications and time-delayed messaging are now par for the course, as is message micro-customization based on consumer behavior.  

“With so many available tools, businesses of all sizes can now employ the best email strategies for reaching customers,” writes Jayson DeMers in the Huffington Post. “When used correctly, these tools let businesses of all sizes compete with even the largest corporations. As more marketers discover the value of personalized marketing, businesses that don’t personalize their efforts will likely find their campaigns are largely unsuccessful.”

Reasons to Ditch "Batch and Blast" and Get Started with Email Marketing Personalization

“To get started with such customization, conducting customer research is imperative,” explains Vertical Response Senior Content Marketing Manager, Linzi Breckenridge. “Your success with email marketing lies in understanding as much as you can about your contacts so you can better communicate with the groups of people likely to find your message relevant,” she says.  

Since personalizing messages for a world’s worth of potential customers is probably still out of technology’s reach, here are tips for identifying whom to target in your next campaign.  

Identify your target market(s), segmenting the groups of customers most likely to buy your goods and services. Think about which segment of the population has a problem your product is able to solve. Narrowing that down keeps you from wasting time and energy, and maximizes your chance of gaining and keeping customers, growing profits and expanding market share. The most common ways to segment are by demographics, geographic location, purchasing behavior and/or psychographic segmentation (interests, hobbies, lifestyles, values and attitudes). The most common demographics used are age, gender and income level, notes social media blogger Lisa Furgison, all of which can be collected from your customers and embedded for reference onto your website or blog platform. To help you form your messages, some marketing professionals recommend identifying common themes among your best customers and conceiving of actual “personas” that represent them in their various forms — including their shopping objectives and possible objections to buying. Further fine-tune your target market by analyzing email data to identify customers who answered calls to action, like clicking to open windows announcing new product arrivals. “Knowing if, when and how contacts engage with your email is useful in determining which contacts find the message relevant,” notes Breckenridge. “You can continue the communication with those who respond, and tweak or completely change the message for those who don’t.” Limit your target market to a manageable size. Warns Furgison: “If you overdose on segmentation, you could get frustrated and make your email marketing strategy more complicated than it needs to be.” Consider rewarding loyal customers with discounts or special sneak peeks of products. “With a marketplace overflowing with options, repeat buyers are a much smaller segment than they once were,” Furgison notes. Identify, target, and maybe reward brand advocates — customers who praise your products on social media or provide you positive feedback.   Make an effort to bring back inactive customers, possibly with a promo. Such emails have titles like “We miss you!” or “It’s been a while,” notes Furgison, who also advises that surveys should find out why customers have strayed.   Place the customer’s first name or user ID at the top of the message to quickly capture attention, advises Kevin Gao on targetmarketingmag.com. “If the user took the time to register with your business, then there is some implicit trust between both of you,” he says. “Remind them of your relationship by promptly showing their names. This tactic is especially important for consumers on mobile devices as the limited space means brands need logical personalization right away.” Ask customers for information so you can provide even more apt customization in the future. “But avoid being greedy,” warns Gao. “Customers don’t want to spend time with a detailed registration page that asks for demographic data or other personal information. Ask for the minimum, use that in personalized emails, and expand your data as the relationship grows.” Messages to customers triggered by real-time behaviors — such as reminders that items have been left in a “shopping cart” — can be very effective. “Even if the visitor receives it minutes after leaving the site, it does help the brand to stick in their mind,” states Gao. “Personalization should also be included in standard messages, such as shipment confirmations, where companies can suggest additional products or services, perhaps at a discount.” Consider customizing email messages to arrive at the optimal times for your customers depending on demographics and time zone. For example, emails to student customers could arrive in the evenings when they’re most likely to be browsing via computer.

Lastly, always test your email campaign before sending. Having more than one pair of eyes review the email reduces the chance of suffering from an error. After making the effort to boost open and click rates with personalization and segmentation, the last thing you want is to waste it on a typo.

Conclusion:  Move beyond the old-fashioned and ineffective approach of “batch and blast” to get the best results with email marketing.

VerticalResponse has made segmentation and tracking email campaign results a snap. Sign up and start sending up to 4,000 emails per month for free.

© 2015, Contributing Author. All rights reserved.

The post Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization appeared first on Vertical Response Blog.


This advice will definitely allow you to boost your email list building.

1. Know precisely your audience

Just like in a commercial type of business, you need to determine who your buyers happen to be, their demands, sociable situation and the purpose that explains why you're going to be making connections with all of them.

This will help you to verify your dreams and determine what goods that they need and how to reach them.

2. Employ email marketing professional services

You are certainly going to enhance the number of readers should you specify to the clients that you're employing a provider whereby they are able to join as well as unsubscribe at their personal pleasure.

People do not trust in emails from unknown people or random origins subsequently the application of an email marketing organization will be of much help.

3. Make use of social network integration systems

It's true that many people have taken to the effective use of social network sites just like twitter or Facebook.

For this reason, you should also try to participate in these websites and ensure that you choose and include your sign up form on these sites and then inspire your followers and family to subscribe.

By providing the sign up contact form, it will be possible for you to generate many users that is certain to transform your home business.

A result of the viral character of the social networks, the good friends of your clients might develop into your buyers after they notice that all their friends are getting in your email list.

4. Implement notifications

Each month you should give away useful details about your organisation by means of a good newsletter, survey or video training.

To get more buyers, you need to have it on your fan page as well as home page of your web pages whereby prospects will need to sign up to browse and grab the content.

Due to this, you'll be able to determine excellent results in email email marketing.

Go here How To Build a List to get the ebook that taught me all the things I now educate my own team in order to create an avalanche people of all ages to their site.